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Cookie Policy

Last updated: September 19, 2025

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and understanding how you use our site.

This Cookie Policy explains how Measuapoca ("we," "our," or "us") uses cookies and similar technologies on our website in compliance with Australian privacy laws.

2. Types of Cookies We Use

2.1 Necessary Cookies

These cookies are essential for the proper functioning of our website. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Cookie Name Purpose Duration
cookie-consent Stores your cookie preferences 1 year
session-id Maintains your session during your visit Session
security-token Prevents cross-site request forgery Session

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website performance and user experience.

Cookie Name Purpose Duration
_ga Distinguishes unique users 2 years
_ga_ID Persists session state 2 years
page_views Tracks page view statistics 30 days

2.3 Marketing Cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. They may be used to build a profile of your interests and show relevant content on other websites.

Cookie Name Purpose Duration
marketing_id Tracks user preferences for targeted content 6 months
campaign_source Identifies the source of website visits 30 days

3. How We Use Cookies

We use cookies for the following purposes:

  • Website Functionality: To ensure our website works correctly and securely
  • User Experience: To remember your preferences and settings
  • Analytics: To understand how our website is used and identify areas for improvement
  • Performance: To optimize loading times and website performance
  • Security: To protect against fraud and ensure secure connections
  • Marketing: To deliver relevant content and measure campaign effectiveness

4. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We use the following third-party services:

4.1 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics sets cookies to help us understand:

  • How many people visit our website
  • Which pages are most popular
  • How users navigate through our site
  • Where our visitors come from

For more information about Google Analytics cookies, visit: Google Analytics Cookie Usage

4.2 Social Media Platforms

Our website may include social media features and widgets. These features may set cookies to enable proper functionality and track your interactions.

5. Managing Your Cookie Preferences

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your cookie settings

5.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our website footer
  • Using your browser settings to block or delete cookies
  • Opting out of specific third-party cookies

Update Your Cookie Preferences

Click the button below to review and update your cookie settings:

6. Browser Cookie Settings

Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:

6.1 Google Chrome

  • Click the three dots menu → Settings → Privacy and security → Cookies and other site data
  • Choose your preferred cookie settings

6.2 Mozilla Firefox

  • Click the menu button → Settings → Privacy & Security
  • Scroll down to Cookies and Site Data

6.3 Safari

  • Safari menu → Preferences → Privacy
  • Choose your cookie blocking preferences

6.4 Microsoft Edge

  • Click the three dots menu → Settings → Cookies and site permissions
  • Click Cookies and site data

Note: Disabling cookies may affect your browsing experience and limit the functionality of our website.

7. Opting Out of Third-Party Cookies

You can opt out of third-party cookies by visiting:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Digital Advertising Alliance: DAA Consumer Choice Page
  • Network Advertising Initiative: NAI Consumer Opt-Out

8. Data Retention

Different cookies have different retention periods:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain on your device for a specified period or until manually deleted
  • Analytics Cookies: Typically stored for up to 2 years
  • Marketing Cookies: Usually stored for 30 days to 6 months

9. Impact of Disabling Cookies

If you choose to disable cookies, you may experience:

  • Limited website functionality
  • Need to re-enter information on each visit
  • Less personalized content and recommendations
  • Difficulty accessing certain features or pages
  • Slower website performance

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date
  • Sending email notifications for material changes
  • Displaying a notification banner on our website

11. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Measuapoca Pty Ltd
Level 23, 345 George Street
Sydney NSW 2000, Australia

Phone: +61 2 8765 4321
Email: [email protected]

Data Protection Officer: Sarah Chen
ABN: 87 654 321 098

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